I have really good friends of mine who start their own brand new photography studio. But apart from a great portfolio they need something else to go to the market with and present themselves.
So this is how the question of branding came up. We started with the naming process: it is really important to do it in close collaboration, as the owner of the future brand knows how it should look and feel and a marketer can come up with ideas and evaluation of the suggested.
DnA Studio Photos originated from initials of Dasha and Anton being the team of photographers.
Then we checked the domain name and social media pages availability. And then ended up creating the logo (well, it will require a bit of more work, but the concept was approved!)
I sharpened my Photoshop skills, my friends got a new logo. Win-win! Now will be working on promotion strategies! Watch this space. More to come!