The slowest project in my life is the creation and installation of lightboxes in our new meeting room. We could not find and choose photos, we could not approve the designs, the resolution of the photos was questioned, etc., etc., etc..
This project started just before Christmas and has been going on and on and on. And finally today (after almost half a year in the making) we installed the lightboxes on the walls and can finally tick the project as *completed*!
A friend of mine who is a professional swimming teacher in the Shire asked me to create a logo for her Swim School.
I came up with an idea of the logo, and after one comment from her and a little alteration we ended up with a beautiful and simple logo for her business. Next step will be branding for her documents and social media.
I have really good friends of mine who start their own brand new photography studio. But apart from a great portfolio they need something else to go to the market with and present themselves.
So this is how the question of branding came up. We started with the naming process: it is really important to do it in close collaboration, as the owner of the future brand knows how it should look and feel and a marketer can come up with ideas and evaluation of the suggested.
DnA Studio Photos originated from initials of Dasha and Anton being the team of photographers.
Then we checked the domain name and social media pages availability. And then ended up creating the logo (well, it will require a bit of more work, but the concept was approved!)
I sharpened my Photoshop skills, my friends got a new logo. Win-win! Now will be working on promotion strategies! Watch this space. More to come!